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Professional Experience
 
COLORNINE
Mason, Ohio ∙ Sept. 2010-present
Full Spectrum Strategist
Public Relations/Advertising/Marketing

  • Account management.
  • Copywriting.
  • Public relations.
  • General cat herder.


THE DENTAL CARE PLUS GROUP
Cincinnati, Ohio ∙ 2010
Communications Specialist
Corporate Communications
 
  • Develop strategic content for digital mediums.
  • Manage e-letter campaigns executed through Exact Target.
  • Implement special events in various markets.
  • Simultaneously manage multiple projects while adhering to timelines and deadlines.
  • Proofread, edit and fact check.
  • Ensure marketing and communications documents, presentations etc. adhere to newly implemented branding guidelines.
  • Handle media relations needs as they arise for the company including, but not limited to, employee news.
  • Coordinate internal communications projects on as-needed basis.
 
 
STRATA-G COMMUNICATIONS
Cincinnati, Ohio ∙ 2006-2009
Account Manager
Public Relations/Advertising/Marketing
 
  • Promoted to account manager in 2008; began as intern in 2006 and assistant account manager in 2007.
  • Developed bylined articles, traffic sponsorship scripts for radio, press releases, blog articles and other miscellaneous writing projects targeting business-to-business and business-to-consumer audiences.
  • Provided integrated support for multimillion dollar account: led consumer public relations efforts and social media outreach; managed traditional media fulfillment, direct mail, print advertising and literature development projects; provided weekly status and monthly media clip reports to the client.
  • Operated day-to-day public relations account management for White Castle (Cincinnati region), resulting in three million impressions and delivering an ROI five times the client’s investment within an 18-month period.
  • Executed highly successful, award-winning “White Castle Day” campaign, which resulted in an overall sales increase of 57 percent, and received the Cincinnati PRSA Blacksmith Best Marketing Consumer-Related Tactic award.
  • Oversaw nonprofit projects including public relations efforts and brochure development for Crossroad Health Center and Web site design for the Drop Inn Center.
  • Served as the in-house QSR trend expert and was frequently consulted for the implementation of social media initiatives for business-to-consumer clients as well as business-to-business clients.
 
 
TRIHEALTH
Cincinnati, Ohio ∙ 2005
Intern
Corporate Communications
 
  • Assisted with nurse recruitment campaign and database development.
  • Authored multiple TriHealth publication articles targeted to patients, employees, staff and donors.
 
 
Education
 
PEPPERDINE UNIVERSITY
Malibu, California ∙ 2002 to 2006
Bachelor of Arts in Public Relations, 2006
Concentration in Marketing